Chief Commercial Officer (CCO)
El Korba Heliopolis, Cairo, Egypt • tabbio.com/ahmedanadim
Strategic and results-driven Chief Commercial Officer with over 20 years of leadership experience across retail, e-commerce, and multi-channel businesses. Proven expertise in driving revenue growth, market expansion, go-to-market strategy, pricing, partnerships, and commercial operations. Strong track record in building high-performing sales and marketing organizations, optimizing P&L performance, and scaling businesses across competitive markets.
MS Office • commercial reporting • dashboards • e-commerce platforms • Strategic Planning & Execution • Sales Leadership & Management • Marketing & Brand Management • Business Development & Partnerships • Customer Relationship Management (CRM)
Awarded “Best Retail Executive” by the Middle East Retail Academy in 2010.
Increased sales by 25% through strategic vendor sourcing and new distribution models.
Gumla | Full-time
• Define and lead the company’s commercial strategy, driving sustainable revenue growth and market expansion. • Own and optimize P&L performance, pricing strategy, and revenue forecasts. • Lead and align sales, marketing, and customer success functions under a unified commercial vision. • Develop strategic partnerships and senior-level vendor relationships to strengthen market positioning. • Identify new revenue streams through market analysis, customer insights, and competitive benchmarking. • Establish commercial KPIs and dashboards to track performance and drive accountability.
Business Boomers | Full-time
• Full ownership of commercial and operational performance, including revenue, margins, and profitability. • Led strategic planning across sales, marketing, financial performance, and new product development. • Translated corporate vision into executable commercial plans and growth initiatives. • Worked closely with CEOs and senior leadership to evaluate performance and refine business objectives. • Oversaw key growth projects, reporting, forecasting, and cross-functional execution.
| Freelance
• Advised startups and growing businesses on commercial models, monetization, and go-to-market strategies. • Delivered end-to-end e-commerce launches from business planning to execution. • Designed pricing, promotional, and customer acquisition strategies. • Negotiated supplier and commercial agreements to improve margins and scalability.
Rocket Internet (JUMIA) | Full-time
• Owned commercial performance of the General Merchandise category, including revenue, margin, and inventory health. • Defined purchasing and supplier strategies to support rapid growth and category expansion. • Led supplier negotiations, payment terms optimization, and contract management. • Built and led high-performing commercial and procurement teams. • Established KPIs for procurement, supply chain, and inventory efficiency. • Oversaw demand planning, warehousing, stock control, and budget management.
CompuMe | Full-time
• Led procurement strategy to support commercial growth and margin optimization. • Managed vendor negotiations, contracts, and sourcing strategies. • Implemented procurement KPIs aligned with sales and revenue objectives. • Partnered closely with sales and finance teams to ensure alignment on demand and cash flow.
CompuMe | Full-time
• Drove revenue growth through customer acquisition, account management, and solution selling. • Managed pricing, margins, and product mix to achieve sales targets. • Supported integrated marketing and promotional campaigns.
STEEL Fashion | Self-employed
• Founded and scaled a ready-made garments manufacturing and retail business. • Built and managed branded retail stores across Egypt. • Owned full commercial lifecycle, including product strategy, pricing, marketing, and sales.